![Fight or Flight Logo](https://liam-byrne.com/wp-content/uploads/2020/05/type_p5_logolockup_Website_FightorFlight-1024x1024.png)
Description
This project involved the designing of materials for a fictional university event, including a logo design, poster, calendar of activities taking place, and an animated promotional piece. This particular event aims its focus towards helping students manage and cope with stress during their time in college. The name of the event is a reference to a phenomenon one often experiences when they go through a stressful episode. In the logo, the word “fight” is bold and heavy, while flight appears as though it is flying away. The slash of the logo is utilized as an element throughout all the design pieces.
![](https://liam-byrne.com/wp-content/uploads/2020/05/Artboard-3-1024x768.png)
![Fight or Flight Calendar Back](https://liam-byrne.com/wp-content/uploads/2020/05/IMG_7026-1024x768.jpeg)
![Fight or Flight Inside](https://liam-byrne.com/wp-content/uploads/2020/05/IMG_7027-1024x768.jpeg)